Demand generation is a hot topic; we’re seeing more inquiries about our Sales Development Representatives Outsourcing than ever before.
Why Consider Sales Development Outsourcing?
Digital selling isn’t easy, and Account Executives can’t possibly achieve the level of prospecting needed to keep their sales funnel filled and hit quota. Incorporating Sales Development Representatives (SDRs) has proven to deliver the needed volume of customer outreach for both sales and marketing teams. SDRs work in parallel with account executives and marketing teams, benefiting the organization with faster lead follow-up and sales qualification.
Challenges of Building an In-House SDR Team
Hiring a large enough SDR team is problematic for most companies, which is why many organizations prefer to delegate the role.
Sales Development Outsourcing Costs
The average cost for a Sales Development Representative is between $7,500 – $8,500 per month (typically a 30% cost savings over W2), influenced by bonus structure, contract duration, and region. Wave hires and manages inside revenue teams (inside sales, marketing, and customer success) based in the United States to accommodate our clients’ requirements.
Additional costs may include software necessary for your new Sales Development Team to ensure success.
Do I Train the Sales Development Representatives?
Wave Representatives provide all sales training, coaching, and management. However, we recommend onboarding your new SDR team to familiarize them with your value proposition and for ongoing product updates.
What Do I Need to Provide?
Running an effective sales development campaign requires understanding your total addressable market (TAM), ideal customer profile (ICP), value proposition, and success metrics. Wave assists clients with positioning since most organizations find effective messaging challenging.
Sales Development Outsourcing doesn’t mean you lose visibility of your campaigns. We partner with leading technology solutions to optimize the process and deliver valuable insights across your company.
How Many SDRs Will I Need?
We typically see 2-5 Sales Representatives for every Account Executive, depending on your pipeline needs. An SDR carries out 100-200 personalized emails, 50-75 telephone calls, and 25-50 social media interactions daily. A larger team can reach more prospects. Leveraging a provider like Wave Representatives allows our clients to increase headcount due to cost savings, directly affecting program success.
Solutions like Apollo, optimize account and contact research, outreach, management and performance.
Contract Terms
Most software packages require an annual commitment, and annual contracts are standard. However, negotiated agreements are available. Wave offers price breaks for yearly engagements.
Measuring Success
The success of our Outsourced Sales Development program is measured as you would when hiring an internal team of top-performing front-of-funnel specialists. This involves navigating the complexities of cold calling, qualifying inbound leads, and generating sales conversations through personalized messaging.
We measure all activities that move sales qualified leads through the sales pipeline using signal based selling and adjust strategies as needed. The balanced efforts of our SDRs result in valuable sales opportunities.
Summary
Wave provides clients with dedicated, skilled sales development reps under their brand, leveraging effective sales tools and GTM strategies to connect with the right prospects at the right time. Contact us to discover how your organization can benefit from sales development outsourcing. We’ll show you how we help solve these business challenges and more.
Find out why B2B companies are turning to Wave Representatives for sales development.
